Thursday, November 28, 2019

The Real Responsibilities of a Job Seeker

The Real Responsibilities of a Job SeekerThe Real Responsibilities of a Job SeekerPeople with a background in schlussverkauf understand basic sales principles and know how to build a sales funnel. They understand lead generation and arent afraid of rejection because they know its part of the process. Job seekers are sales professionals and should understand what the job duties are in their new role. The responsibilities of a sales professional closely mirror those of a job seeker, as a matter of fact, unterstellung ARE actual responsibilities taken from a sales job postingDevelop new and manage existing relationships by systematic outreach and follow upPerform prospecting on the phone and in person to build a pipeline of opportunitiesStrategically manage online and offline brand promotionIncrease contact volume and enhance image in the communityPlan and implement a absatzwirtschaft strategy/campaignWrite strong technical and marketing materialsMonitor activities and performance to en sure activities meet or exceed established planDevelop relationships and build a pipeline. Just as sales professionals must identify the companies who need their product or service you must identify companies who could use your services. Sales professionals develop a large pipeline of potential customers, elend just those who have an immediate need. Their prospective customer includes anyone who could potentially use their product. The million dollar question is How? Sales professionals target customers in different ways. One way is by identifying similar products they may use. In your case, look at companies who already employ people who do what you do. Search LinkedIn for job titles and see which companies have your job. Or you could look at what companies are doing. Are they growing? Did they win a new contract? You can identify companies that will have a future need for the problem your services solve. Once you have identified these targets, you would create a sales pitch for ea ch individual company based on what they would gain by using your service.Brand promotion. As you know, you have a personal brand or personal reputation. How are you strategically managing this and promoting it within the community? Sales professionals participate in trade shows, industry events, and local events. Likewise, you should seek opportunities to attend and perhaps even speak at events in your area of expertise. Get out of the house And dont forget to build a reputation online by embracing LinkedIn groups and actively participate in discussions or by answering questions and helping others on other social networks.Strong marketing communication skills. Every email, pitch, and proposal a salesperson sends and every conversation they have can determine whether they will get the sale or not. Learn how to write and speak clearly and concisely. Your message must be put in terms your prospective employer will value and appreciate. This means, be sure to talk about the benefits of hiring you, not just your features (skills and abilities).Have a strategy and measure it. Having a strategy means more than applying to every job that looks interesting. Purposely focus on companies and people who you know could use your services. We call this target marketing and it happens in advance of a job posting. Dont overlook the power of connecting with recruiters, which means more than just sending them your resume. Now measure it.How many people did you reach out to this week? How many new leads or contacts did you get? How many jobs did you apply to? How many interviews did you have? How many hours did it take you to do all this?Have you ever seen a sales professionals weekly progress report? These are the kinds of metrics they are asked to track. You should too.Other duties as assigned. No job description would be complete without this caveat. It is one of the most important job responsibilities. It requires you to be resilient, flexible, and adaptable. In todays rapid ly changing world, you need this almost as much as you need sales skills.Thick skin. The one attribute sales people possess, which more job seekers need to acquire, is the ability to deal with rejection. It is part of their job. Sales people realize that not every opportunity will convert into a sale. As a job seeker, not every lead or every interview will translate into a job offer. Be prepared for this. Learn how to cope with the fact you may never know the real reason you werent called in for an interview or selected for a job. Just keep moving forward, adapting your strategies to favor those that are successful.Hannah Morgan is a speaker and author providing no-nonsense career advice she guides job seekers and helps them navigate todays treacherous job search terrain. Hannah shares information about the latest trends, such as reputation management, social networking strategies, and other effective search techniques on her blog, Career Sherpa.

Saturday, November 23, 2019

Why you should be both optimistic and pessimistic in your job search

Why you should be both optimistic and pessimistic in your job searchWhy you should be both optimistic and pessimistic in your job searchTheres probably no greater yin and yang than optimism and pessimism. While these are polar opposites when it comes to your outlook on life, its often thought that being optimistic is the better way to be. After all, whowouldnt want to be around someone who is happy and boasts a glass-half-full mentality all the time?But as it turns out,unbridled enthusiasm isnt always all its cracked up to be.ThePyschology Todaystory, The Uses and Abuses of Optimism and Pessimism, looks at how optimism can be totally overrated, while pessimism definitely has its perks.Follow Ladders on FlipboardFollow Ladders magazines on Flipboard covering Happiness, Productivity, Job Satisfaction, Neuroscience, and moreAndas a job seeker, youll need to be both optimisticandpessimistic in order to survive- and thrive- in your search.Confused? Heres how to use both optimism and pessi mism in your job search.Why optimism is important in your job searchIt motivates you.For the most part, optimists are a cheerful bunch. They believe that everything will work out in their favor, even on dayswhen employers dont respond to job applications. Theres no denying that optimism can help you stay the course during a job search. That non-flagging feeling that all will be well is definitely important while you apply for jobs.It allows you to go after what you want.Lets say that theres a job you really want, but you question if you truly have the chops to handle it. Optimism is the voice in your head that whispers, Go for it You can do it. Andwhen youre job searching, you need optimism to give you the gumption to go after what you truly desire, whether its a job with a company you desperately want to work for or a new title. Optimism buoys you to apply for that job that might just be a bit out of reach.Its appealing.Imagine two equally qualified candidates arrive for a job inte rview. One shows up smiling, confident, and in good spirits. He has a charming quality about him that energizes the room. And then theres the second candidate, who isnt as quick to smile as the first. He complains about how long it took for him to get to the interview site, and comes across as a little cold and unfriendly. Whos going to get the job? Most likely the optimistic person.People tend to gravitate towards optimistic individuals- and stay away from pessimistic types.Optimism can help you manage your stress.Job searching is stressful, even if you have an easy breezy attitude. Optimism can help you maintain a positive attitude during your job search, even when you feel like youre not making any progress. Pessimism, on the other hand, can be exacerbated by a stressful search, which isnt going to help you make headway. By seeing the silver linings and rainbows up ahead,optimism mitigates the stress that comes with virtually every job search.Why pessimism is important in your jo b searchIt gives you perspective.An optimist might automatically assume that theyre going to get any job they want. Not so for the pessimists. They tend to be more practical when it comes to applying for jobs. While this might appear to be a negative, its actually a positive. Why? Well, if you dont suppose that youre going to get the job, youre going to work harder for it. Youre less likely to send in a shoddy resume and cover letter. In short, with a pessimistic personality,youll probably take the time to make your application as amazing as it possibly can be.It can motivate you.You might be thinking, Hey, isnt motivation a part of being optimistic? Absolutely- but so is pessimism. Having a pessimistic mindset means that you realize that there are probably dozens (if not hundreds) of people all applying for the same job. And as such, you know that you have to do what it takes to get hired. So you might hire aresume writer, or proofread your application twice before sending it in. O ptimism might make you overly confident, which can be good in a job search to a certain extent. Not pessimism, though.Pessimism means not taking anything for granted- ever.It pushes you to go farther, invest more time, and truly make your job search countbecause it does.It can help you manage your expectations.Hey,its not all sunny skies during a job search. Rejection can be soulmusik crushing, and in those moments, its pessimism (and not optimism) that will keep you grounded. It helps you understand that while youre amazing in your own right, there are many other rockstar candidates out there who are vying for the same job as you.It can help you see that even if you dont get this job, youre bound to get something better in the future.It prepares you for the worst.Theres nothing more painful during a job search than to fall in love with a position, believe that its yoursand then not get hired. Thats where pessimism has its perks.Assuming that you wont get the job might not make you feel good- that is, until you actually dont get the job. If you assumed all along that you wouldnt get picked for the position (and then you dont), it might still sting, but not as much as if you had believed you were a shoe-in for the job all along.Pessimism can improve your attitude.If you thought all that pessimism might make you depressed, think again. According to thePsychology Todayarticle, pessimism can prepare you better for negative outcomes, so that when something sad does happen, its less likely to send you into a tailspin.By its very nature, pessimism can improve your mood, not worsen it.Ultimately, the goal is to be neither overly optimistic nor completely pessimistic. Its to be flexible in your feelings, to know that some situations warrant optimism, while others might fare far better with a pessimistic/realistic mindset. Pessimism, when used as a method for motivation rather than just pure negativity, can be very powerful. In short, pessimism can encourage you to work harder to get the job that you want.This article first appeared on FlexJobs.You might also enjoyNew neuroscience reveals 4 rituals that will make you happyStrangers know your social class in the first seven words you say, study finds10 lessons from Benjamin Franklins daily schedule that will ersatzdarsteller your productivityThe worst mistakes you can make in an interview, according to 12 CEOs10 habits of mentally strong people

Thursday, November 21, 2019

Choosing a Marketing Career Path

Choosing a Marketing Career PathChoosing a Marketing Career PathPart of what drives us at is knowing that ur resumes help people do something weve all done many times change careers. Of course, every career change is different, but theres something to be learned in each one. This is my story of how I came to work in absatzwirtschaft at .A career change begins with a questionWhat does a PR person actually do, I asked.Without knowing it at the time, this was the first step of my career in marketing. The idea came to me largely by chance and my personal career development was as haphazard as a balls journey in a pinball machine. Its crazy to think that 11 years later, Im still pursuing the same passion for bringing brands and customers closer together.As the great Steve Jobs said, sometimes you can only connect the dots looking back. So Ill share with you how I got into marketing and how you (unlike me) can have a well thought out career journey.Make aya a marketing career path is righ t for youFor me, it all started with a random conversation. One of my friends, a highs include Cialdinis influence, Hopkinss Scientific Advertising, and Campbells The Heros Journey.Never forget the classics. Otherwise, you risk losing the strategic perspective in a vast sea of new channels, hacks, and experiments.Cutting-edge tacticsIts easy to see the digital landscape is developing with lightning speed. It might be harder to comprehend how hard it is to keep ahead of the curve.Ive been in marketing for more than 10 years now. And every day, my erfahrungen consists of listening to 2 marketing podcast shows on my daily commute and going through 50+ marketing articles on blogs, social media, news aggregators.Theres an increasing digital skills gap between what you know now and how quickly the technology landscape is evolving. Heres a slide from a Growth Tribe presentation that shows pretty clearly what we mean by thatThis clearly shows that even if youre good at traditional digital m arketing domains like SEO, e-mail marketing, or social media, you now need to get more technical, go into development, machine learning, and more.If youre ready to learn, here are some of the places Id recommend starting withGoogles Digital GarageUdemys Marketing coursesGoogles Academy for AdsGoogles Analytics AcademyFacebook BlueprintHubSpot AcademyThese will give you a head start and also show a potential employer youre really serious about marketing.The good news is that the skills gap leaves a lot of room for new entrants in the job force what you know and what youve done is more important than what university you went to and how many years of experience you have.The bad news is once youre on the treadmill, you need to keep running. It doesnt stop and the pace is now getting even faster.Welcome to our robot overlordsYouve already seen I mentioned AI, machine learning, and automation. Lets first get this out of the way Im highly doubtful that the marketing profession will disap pear any time soon.Still, as a marketer, youll need to familiarize yourself with some AI-specific topics. On the one hand, you need to know how all of this crazy AI stuff works at least on a general level. Then, you should make sure you have the right complementary skills. You cant beat AI, so why not work together with it, providing the skills that are still hard to masterSoft skills like customer empathy, semantic nuance, storytelling.Hard skills like data science, discerning between good insights and bad data.My favorite data person Avinash Kaushik has a great piece on marketing career development in the age of AI and automation that will give you additional perspective.Practice is a differentiatorMy early career mightve happened haphazardly, but the key benefit was that I started working as a marketer at age 19. This gives me a strong advantage there arent many 30-year-olds with 10+ years of professional experience.So the best advice I can give you is get stuff doneFind an int ernship even if its unpaid, youll gain valuable experience. Whats more, youll gain inside knowledge of what that specific marketing field looks like. Youll also forge some handy connections.Volunteer at a local organization they are surely understaffed and they will gladly accept help, even if its coming from a person with one completed online course behind their back. The best option is to find an organization that does something youre passionate about then work is not a chore, but a pleasure.Help friends in the age of startups, you surely know someone starting a business. Help them out Its not just good karma it will also guarantee you a lot of freedom of execution and breathing room to test new stuff.You may think only paid experience matters, but youre deeply mistaken. A potential employer will recognize your unpaid efforts as proof of your drive to learn and your proactivity. Those sometimes matter more than the right certificates.Above all else, find your callingIm keepin g this as the last point, but its the most important one. Find something that truly makes you happy. We have only about 80,000 working hours in our lives, so youd better make them count.Make sure youre following your Workplan and your Lifeplan and youve found a position that corresponds with your values. Benefits and higher pay are easy to find, but doing something that matters is rare. To find out what really matters to you, follow the steps I outlined for creating a professional development plan.And dont forget to have funIf youre just starting your career in marketing, dont take it too seriously. If you mess up and take the wrong turn in your career, you will lose some time, but youll also learn an invaluable lesson.Ive been through 7 different positions in 11 years. Still, I dont think about any one of them as time lost. Theyve all helped me learn how to better follow my passion. But, if youre looking for advice on how to change careerswith a resume or just create the best marke ting resume possible, weve got you covered.Share your journeyIts hard to travel alone. So Id love to hear your journey in marketing share it in the comments Vassilena Valchanova A marketing specialist with a passion for digital. Loves finding efficient ways for brands and communities to grow together. Also, a cat-lover, cappuccino addict, early riser and theatre enthusiast.Leave a Reply Cancel replyYour email address will not be published. Required fields are marked *CommentName * Email * Website Subscribe now for moreSee more great content and inspiring examples of resumes done right each month. Subscribe Youre subscribed Latest posts See all posts by Eric D. Halsey The Resumes of Chernobyl by Eric D. Halsey 4 Ways Creativity Can Improve Your Resume by Katherine (Tori) LutzHow to Create a First Year Elementary School Teacher Resume